For home service businesses: pool, pest, HVAC, plumbing, landscaping and more

You're on a job. We text them right back.

When you can't pick up, the caller gets a text from your business right after the call. Replies land in one inbox on your phone, so you can answer when your hands are free. On our booking plans, customers can pick a time on their own. Set up by a person, tested on your own phone, month to month.

Plans from $149/month. No long-term contract.

2:14LTE ▮▮▮
Your Pool Co.Business texting line

Example conversation on a booking plan.

  • 01Every missed call gets a text back
  • 02Calls, texts and chats in one inbox
  • 03Customers book their own time
  • 04Reviews asked for after every job

Your numbers, your math

What do missed calls cost you?

We won't quote you an industry average. Move the sliders to match your business and see the number for yourself.

Check your phone's recent calls for a normal week.
For recurring service, use one month of the account.
Your guess. Many missed callers were never going to book.

Work you could win back each month

$3,031
Missed calls a month35
Jobs that could come back8.7
Jobs a month to cover our starter plan0.4

This is an estimate from your own inputs, not a promise of results.

How it works

Live in about three weeks. Tested before it goes on.

Most of the wait is the carrier approval every business needs before it can send automated texts. We handle the paperwork and tell you exactly what we need.

How missed call text back works

STEP 1

A 20-minute call

We look at how calls, texts and bookings work for you today, and run a free audit of your Google listing and reviews.

Day 1
STEP 2

Texting approval

We register your business with the carriers so your texts get delivered. You'll need your legal business name, EIN and a website.

About 2 weeks
STEP 3

Build and test

We set up your texting line, inbox, booking and messages, then call your phone and miss it on purpose to check every step.

A few days
STEP 4

Go live, with a person to call

You keep your number. Unanswered calls forward to us, and you get a monthly report of calls caught and jobs booked.

Ongoing

Built around your trade

Same system. Your season, your questions.

Pool service

Catch the green-pool calls before the next company does.

Your crews are in backyards all day. Truckbell answers the calls you can't, books openings and repairs, and reminds past customers when the season turns.

    Pricing

    Start with the leak. Add booking and reviews when you're ready.

    Every plan is month to month. Setup is a one-time fee for the registration, build and testing.

    Catch Every Lead

    For owners who miss calls on the job and want every caller to hear back.

    $149/month

    + $197 one-time setup

    • Missed-call text back
    • Keep your current number
    • Registered business texting line
    • One inbox for calls, texts and chats
    • New-lead alerts to your phone
    • Mobile app
    • Google listing call tracking
    Start here
    MOST BOOKINGS

    Catch and Book

    For businesses that want leads answered and scheduled without the back-and-forth.

    $597/month

    + $750 one-time setup

    • Everything in Catch Every Lead
    • AI text assistant that answers questions
    • Books jobs by text on your calendar
    • Hands off to you when it should
    • Online booking and Google "Book" button
    • Confirmations and reminders
    • Website chat
    Book a call

    Catch, Book and Grow

    For businesses ready to answer every call and build their reviews and repeat work.

    $897/month

    + $1,500 one-time setup

    • Everything in Catch and Book
    • AI phone receptionist
    • Review requests after every job
    • New-review alerts and AI reply drafts
    • Review widget for your website
    • Seasonal past-customer reminders
    • Monthly results report
    Book a call

    Your business must be able to register for texting: a legal business name, EIN and a live website with privacy and terms pages. If you don't have a website yet, we can help.

    COMING LATERLocal SEOMonthly work to show up higher on Google and Maps.
    COMING LATERAds managementGoogle and Facebook ads, run from the same system.
    COMING LATERWebsite buildA fast site with tap-to-call and tap-to-text.
    COMING LATERGoogle profile carePosts, listings and review upkeep for Maps.

    Already use job software?

    We work alongside it.

    Your scheduling and billing software runs the job. Truckbell covers the moment before the job exists: the call you couldn't answer.

    Do it yourselfSoftware add-onTruckbell
    Who sets it upYou, at nightYou, with help articlesWe do, start to finish
    Texting registrationYou file itVariesWe file it with you
    Tested on your phoneIf you rememberNot usuallyBefore launch, every step
    When something breaksYou find out from a customerSupport ticketA direct line to the person who set it up
    ContractNoneVariesMonth to month

    Straight answers

    Questions owners ask us

    Do I keep my phone number?

    Yes. Your calls still ring your phone. If you don't answer, the call forwards to us and the text goes out from your registered business texting line. Moving your own number over is possible but takes a few weeks, so most owners don't.

    How fast does the text go out?

    Right after the call ends unanswered. We set your phone to forward after about 20 seconds of ringing, so your own voicemail doesn't pick up first.

    Why does setup take about three weeks?

    US carriers require every business that sends automated texts to register first. Approval usually takes a couple of weeks. We build and test while we wait.

    Will the AI quote prices or make promises?

    It's set up to answer common questions in your words and book open times. It's set up not to quote prices, it tells customers they're texting with an automated assistant, and it hands the conversation to you when someone asks for a person or it isn't sure.

    What do customers see in the first text?

    Your business name, a short note that you missed their call, and how to reply. It also includes "Reply STOP to opt out," which carriers require on the first message.

    What happens if I cancel?

    Tell us before your next billing date. Service stops at the end of the month you paid for. We'll export your contacts and conversations for you before we shut it off.

    I already use Jobber, Skimmer or Housecall Pro.

    That's fine. We work alongside your job software. On the call, we'll look at what your software already does so you don't pay twice for the same thing.

    Who do I call when something's wrong?

    Us. You get a direct line to the person who set up your system and knows how it works, not a ticket queue.

    What if you're unavailable?

    Your system doesn't depend on anyone being at a desk. Missed-call texts, booking and reminders run on their own once they're live and tested. Changes are tested before they go on, and you can ask for an export of your contacts and conversations at any time.

    What do I need to get started?

    Your legal business name, EIN and business address, a website with privacy and terms pages (we can help if you don't have one), and a few minutes to verify your identity with a photo ID when we set up your texting number.

    Illustrated portrait of Eddie Larsen, founder of Truckbell

    Who you'll work with

    Founder-led. You work directly with the person who built your system.

    I'm Eddie Larsen. I spent 20 years running operations, not advising on them. I served as COO, CEO and CIO for multi-site organizations with budgets from $9 million to $70 million, across several states. I've been accountable for the good days and the hard ones, and I learned that the small, repeated work is where a business wins or loses.

    Today I build practical automation for small businesses through Waldenary LLC, and Truckbell is how I bring it to local trades. I set up every Truckbell system myself, test it on your phone before it goes live, and I'm the one you call when something needs fixing. There's no call center and no ticket queue.

    20 yearsRunning operations
    COO · CEO · CIORoles held
    $9M to $70MBudgets managed
    Proven toolsRuns on an established business texting and booking platform, with a mobile app for your phone.
    Registered properlyYour texting line is registered with the carriers in your business's name before anything goes out.
    Month to monthNo long contract. If you leave, you take your contacts and conversations with you.

    Free missed-call audit

    See where your leads are slipping.

    We'll grade your Google listing, reviews and how fast your business answers, compare you with three local competitors, and walk you through it on a 20-minute call. Free, whether you sign up or not.

    20m

    One short callNo slide deck. We look at your business, not a template.

    1:1

    A direct line to the founderThe person on the call is the person who builds and supports your system.

    30d

    Month to monthStay because it works. Leave with your data if it doesn't.

    Prefer email? Write to contact@waldenary.com